This business was founded by Roy Williams, the current CEO, after a career of almost 25 years in the paint industry, during which he specialized in woodfinishing. As a Director of this company he had the opportunity to travel extensively and used these business trips to expand his knowledge on modern woodfinish systems and equipment.

Woodfinish Management was launched with the express purpose of filling a need in the South African market for the introduction of modern finishing systems and equipment.

The business originally concentrated on wet finishing systems. The furniture and related markets are dynamic and change constantly and very soon dry finishing systems became the norm. Woodfinish Management were able to meet these new needs by supplying, for example, some high output finish paper laminating lines to local customers.

The introduction of these and other dry finishing systems created the need to process the large volumes of boards being finished using these dry finishing systems.

Woodfinish Management were able to maintain their dynamic growth and started to provide numerous forms of woodworking machinery such as panel sizing plants, CNC routing machines, boring and doweling machines, vacuum presses to name but a few.

For both the wet and dry finishing markets, high quality sanding machines were required by the market and again Woodfinish Management met this need.

Today, Woodfinish Management remains a compact family run business with four Williams' making up the management team.

Our philosophy is to provide complete solutions to our customers by supplying high quality machines that give good trouble free service with an absolute minimum of call backs.

Our after sales service is geared to assisting our customers in optimizing the machines that they have bought through us be they worth tens of millions or only a few thousand rand, rather than having to constantly repair these machines.

In the market place it is sometimes said that "one has to have money to buy from Woodfinish Management". It is however also recognised that we sell quality products.

We realize that with our high quality products we are perceived to be expensive. We make no excuse for this fact. Our customers know that their payback is normally swift and substantial.

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